A column is a recurring piece or article in a newspaper, magazine or other publication, where a writer expresses their own opinion in few columns allotted to them by the newspaper organisation. Columns are written by columnists.
What is editorial writing?
An editorial (US), leading article or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned.
What are the three elements of editorial?
the introduction, the purpose, and the closing. the introduction, the body, and the conclusion.
What is the goal of editorial writing?
It tackles recent events and issues, and attempts to formulate viewpoints based on an objective analysis of happenings and conflicting/contrary opinions. An editorial is predominantly about balance.
How many inches is a column?
Multiply the number of columns across by the number of inches down to find the number of column inches. For example, if the ad measures 3 columns across and 4 inches down, you would multiply 3 by 4 to find the ad takes up 12 column inches.